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    August 03

    Search Engines team up to fight Click Fraud

    Google, Yahoo, MSN, Ask and Looksmart have formed an alliance, to work out guidelines on what Click Fraud is, and how to combat it.

    It may take more than a year before the guidelines are finalized, said Greg Stuart, chief executive of the Interactive Advertising Bureau.
    More at the Boston Herald
    12:56 PM | View trackbacks (1) | Blog it

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